- AMC abandons “Better Seating” ticket price increase initiative.
- The plan initially aimed to raise prices for movies with higher ratings.
- Customers’ negative feedback led to the decision to drop the pricing initiative.
AMC Theatres has decided to put an end to its “Better Seating” ticket price increase initiative. The original plan was to charge more for films with a higher rating. However, due to strong negative reactions from cinema-goers, the theater chain has chosen to abandon the idea.